Man Out
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January 2017

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Roughly 20 percent of all American men are missing from the workforce. The intent of this Brookings Institution-funded project is to understand why, beyond the statistics, and from the men's point of view.

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Current Objective:
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Because the researcher and author could not travel the nation in search of these men, he needed a platform through which he could lay out his hypothesis, and in return receive anecdotal evidence and leads for potential interviews from the men in this difficult to reach demographic. Once the project is in published form, the site will transform. Stay tuned...

Because the researcher and author could not travel the nation in search of these men, he needed a platform through which he could lay out his hypothesis, and in return receive anecdotal evidence and leads for potential interviews from the men in this difficult to reach demographic. Social media was employed to recruit participants and facilitate communications to all those with whom he has and will connect. Once the project is in published form, the site will transform. Stay tuned...

Response:

An easily navigable website where men of any age will feel confident enough to share their opinions and stories, no matter how counter they may be to accepted political correctness.

An easily navigable website where men of any age will feel confident enough to share their opinions and stories, no matter how counter they may be to accepted political correctness. The target audience is roughly one-fifth of the U.S. male population, for whom the American dream is just that and worse – out of reach.

Deliverables:

  1. Concept
  2. Design
  3. UX Design
  4. Development
  5. Social Media
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Man Out
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Man Out
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Establishing the
American Phenomena:

Intentionally masculine and devoid of judgement, it shows the seismic shift in which almost 20 percent of American men are caught. This fracturing of the masculine American Dream starts with endless financial and personal insecurity that is fragmenting social, cultural and political norms..

Establishing the American Phenomena:

Intentionally masculine and devoid of judgement, it shows the seismic shift in which almost 20 percent of American men are caught. This fracturing of the masculine American Dream starts with endless financial and personal insecurity that is fragmenting social, cultural and political norms.

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At this time the project is endeavoring to draw men to the site to participate in one or two, depending on age, questionnaires. No one really enjoys market survey, so a non-standard, flowing form was employed.

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Particpation & Research:
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"A spectacular job conceptualizing and developing this website for a national research project, She is diligent, creative, and talented--qualities certainly reinforced by her work as a journalist and film maker."
- Andrew Yarrow, Man Out

"A spectacular job conceptualizing and developing this website for a national research project, She is diligent, creative, and talented--qualities certainly reinforced by her work as a journalist and film maker."

Andrew Yarrow, Man Out

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